By Chipo Gudhe
In a bid to accelerate business growth and reach a wider customer base, Jerrymore Nyazungu, a seasoned business consultant, is encouraging local businesses to embrace the power of artificial intelligence (AI).
Nyazungu recently speaking at the Kingdom Affluent Masters Training a brainchild of New Creation Life Ministries founder Apostle Joy Museba, emphasised the benefits of utilizing AI for marketing purposes, stressing its potential in understanding market trends, consumer behaviour, and customer needs.
Nyazungu highlighted the importance of aggressive marketing strategies for the growth of any business.
“Marketing is the core for any business, look at businesses like Coca Cola they grew and withstood competition because they created a brand. Focus on creating a brand that transcends beyond you as the business owner. Market your business at every opportunity you get. Take advantage of every avenue to make your business known,” he said.
He urged entrepreneurs to prioritize brand recognition, stating, “As a business owner, it is crucial to prioritize the marketing of your business to achieve growth. The success of your brand relies on creating widespread brand awareness. To achieve this, harnessing the power of the internet through AI is essential,” he said.
“With the ability to analyze massive amounts of data and generate insights, AI offers businesses a competitive edge in understanding and reaching their target audience. By harnessing AI technologies, businesses can diversify their marketing strategies, identify emerging trends, anticipate changing consumer preferences, and tailor their offerings accordingly,” he said.
Nyazungu’s call to action comes at a time when more businesses are recognizing the potential of AI in gaining a competitive edge in the ever-evolving market landscape.
As technology continues to rapidly advance, entrepreneurs are seeking innovative solutions to drive their businesses forward. Embracing AI for marketing purposes presents a valuable opportunity for local businesses to gain a significant advantage and build a strong brand presence in the digital era.
