By Chipo Gudhe
Local businesses have been urged to embrace digital marketing strategies.
The clarion call was made by Econet Midlands General Manager Lovemore Magaya at a business conference held in Kwekwe last Friday.
Magaya said that digital marketing is not only cost-effective but also provides valuable insights into customer preferences as well as a powerful tool for business management and can contribute to the growth of businesses of all sizes.
“Technology is at the forefront of change and more people are using the internet. Embrace digital marketing to reach big targeted audiences and promote your products and services. Digital marketing allows businesses to reach a larger audience at a fraction of the cost you will not break the bank. This cost-effectiveness makes it a viable option for small and large businesses alike,” he said.
Magaya emphasized the significance of obtaining information about customer preferences through digital marketing campaigns.
“Digital marketing is like having your detective for your business. You can gather valuable data on user behavior, demographics, and interests, enabling you to tailor products and services to meet customers’ changing demands effectively. By leveraging this information, businesses can gain a competitive edge and drive growth,” he said.
Magaya stressed that the rise of digital technologies has transformed the way consumers interact with brands.
“With an increasing number of people using smartphones and accessing the internet, digital marketing provides an opportunity for businesses to connect with their target audience anytime and anywhere. Whether through social media, email marketing, search engine optimization, or content marketing, the possibilities for businesses to engage customers are vast,” he said.
Magaya said Econet successfully embraced digital marketing and it has achieved significant growth.
He said that Econet is committed to helping businesses of all sizes to grow through digital marketing as it offers a robust network service and innovative solutions.
