In recent years, there’s been a growing concern about the use of derogatory language and disrespectful behavior in political campaigns. This behavior is not only unacceptable but also has a negative impact on society and undermines the values of democracy. Politicians are elected to represent the people, and it is their responsibility to set an ethical example and foster positive relationships within their communities. It is necessary to reflect on the need for respect and civility in political discourse and to establish a standard of behavior that all politicians must adhere to.

One of the most egregious examples of disrespectful behavior in recent times has been the labeling of female politicians as prostitutes as was exhibited at Amaveni Stadium by Zanu PF Midlands Vice Chairperson Edson Chiherenge where he called aspiring CCC candidate as a prostitute and further went on to say there is nothing special about her as Zanu PF also has prostitutes. Such an act is demeaning, disrespectful, and utterly unacceptable. Women are leaders in their own right and deserve the same respect and dignity as their male counterparts. Political campaigns should never embrace language that encourages misogyny and sexism. By deriding a woman as a prostitute, politicians are also debasing an entire profession and all the women who work hard every day to earn their livelihood.

To avoid such contentious situations, political parties must make a real effort to filter their language and behavior when campaigning. It is not an option but an obligation for every politician to show respect to every woman, regardless of their political affiliation. Furthermore, political parties must have clear policies to counter sexism and misogyny within their ranks.

Political campaigns play a key role in shaping the societal conscience. Thus, politicians must view themselves as leaders who can positively impact the discourse around them. They must abandon unethical practices and derogatory language and instead strive to promote respect and mutual understanding. By doing so, they will not only win elections but also the hearts of the people that they serve.